Google PageRank is a link analysis algorithm that assigns a numerical weighting (0-10) to each element of a hyperlinked website with the purpose of “measuring” its relative importance within the set.
The second Google PageRank update this year is expected to occur between the 28th of June through the end of July 2012. Even though Google Panda updates have made Google PageRank almost obsolete, many advertisers and marketing agencies still rely on Google PageRank (or even the rather useless Alexa) as a tool to measure a website’s worth and popularity. In truth, webmasters should neglect PageRank and focus on page views, unique hits and overall user interaction (ie. commenting and back links). If you have a popular website but still have a poor PageRank, make sure to check your back links. Have you changed your URL? Do you delete pages or rename them? These are among the top reasons a website loses PageRank or does not rank well. Try to remember that PageRank is not indicative of how popular your website really is or how well-liked it is. The rank is really just a number.
Did you know? The term PageRank does not refer to pages in any way but was instead named after Larry Page, the inventor of the algorithm.
Bloggers, do you know what your PageRank is? Do you care? Discuss this among other blogging topics with beauty, fashion and lifestyle bloggers via the hashtag #blogtrends and #bbloggers on Twitter. #blogtrends meet Mondays at 9PM EST while #bbloggers meet every other Sunday evening.