These sulfate- and paraben-free Privé products gently cleanse hair with antioxidants, preserve color and strengthen hair, which is great for my dyed and weak hair. I find myself only using a bit of shampoo every time because it foams up a lot. I have been using both the Privé shampoo and conditioner a lot lately and my hair honestly feels softer and maybe even a tad bit smoother. On the downside, environmentally-friendly products are a bit more expensive than your regular drugstore ones. I am still trying to justify the big price tag for the Privé shampoo and conditioner.
The Volumizing Froth, on the other hand, is a completely different story. I use only a dime size amount, rub it in my hand and watch it foam up to a lovely froth. I always apply it on second-day hair and it works wonders. My hair feels light and voluminous while the frizz is significantly reduced. If there is one product you are going to pick up from Privé, let me recommend the Concept Vert Volumizing Froth.
Privè’s Concept Vert Rejuvenating Pure Shampoo, Rejuvenating Pure Conditioner and Volumizing Froth retail for $28, $30, and $24, respectively. Privè products are available at elite salons and spas nationwide. For information on purchase locations, visit priveproducts.com.