Jordana Eye Primer Base Review

Jordana Eye Primer/Base $1.99
Brightens & Illuminates
Prolongs Wear of Eyeshadow
Dual Purpose, Use as a Base & Highlighter
Made in USA

I bought this primer from Cherry Culture about a month ago for $1.99. It comes in a 0.07 oz round container with a twist off cap. It comes in only one color, 01 Eye Primer. It is basically a light nude color with pink undertone.

I use this primarily as an eyelid primer/base. It is advertised as a highlighter as well, but I really don’t see how that would work since it is quite matte, drying and gives no real lightening effect or shine when blended in (it does not blend smoothly).

The primer appears to be creamy at first, but you will soon notice that it is very drying. I find it almost powder-like by the time I finish blending it. I have to constantly scrape the primer out with my finger to apply to my lid. Part of the reason for that is that the primer applies thinly and you will need a lot of it, but also because it is more solid than creamy so it’s difficult to get a lot of it on your finger.

It’s not all bad though, because this primer gives your eyeshadow more color and vibrancy. It is a good base for your eyeshadow to adhere to, allowing a thick coverage. With this base, the true eyeshadow color will show on your lid more than it would alone without a base. I compared the primer with an ordinary concealer (Covergirl coverstick concealer) and the Jordana primer still gives the eyeshadow more color.

Victoria’s Secret Brown to Earth Eyeshadow on different b

The primer definitely helps your eyeshadow last longer, but the vibrancy continuously fades. The vibrant color that you initially see will last maybe a few hours before it fades into a dullness that will resemble your eyeshadow without a base. Your eyeshadow will, however, stay intact throughout the day with little creasing.

The Jordana primer works better than a concealer – and definitely superior to a baseless lid. At $1.99, it is worth the purchase. Don’t think that it will the staying power of a MAC Paint Pot, Urban Decay Primer Potion or Two Faced Eyeshadow Insurance though. Those are still better buys if you are willing to spend the money. If you are not using a primer right now, you might want to give this a try.

For best results, use this base over another primer. This is more of a base color than a primer itself. It’s like a MAC paint pot, except drier, not as pretty, and more difficult to work with.

Do you use an eyelid base? What works best for you?