LACOSTE L!VE has chosen to host its latest series of LACOSTE L!VE Unconventional Talents at Montreal for the Fall/Winter 12-13 season. Montreal, home to many different influences, cultures and people, has always been a source of inspiration for many artists.
At the heart of this campaign, creative artist Julien Vallée hijacks objects and materials to give them different meanings and tell new stories, just as LACOSTE L!VE does with its collections.
Lacoste has been a symbol of relaxed elegance since 1933. It was built on its genuine sporting roots and offers a unique and original universe through a wide range of products for men, women and children.