MAC Mineralize Skincare (January 5, 2012)

Making its debut in 2012, the MAC Mineralize Skincare line is made with ionized Super-Duo Charged Water technology. The collection includes Mineralize Charged Water Cleanser, which gently removes makeup without scrubbing or massaging to leave skin clear and conditioned. The Mineralize Charged Water Moisture Gel is a rich and creamy, superlight and hydrating gel. Mineralize Charged Water Moisture Eye Cream boosts the eyes to minimize dark circles and puffiness. Also included in this permanent collection are the Mineralize Charged Water Face and Body Lotion and Mineralize Charged Water.

MAC Mineralize Skincare (Permanent Collection)

Available in North America starting January 5, 2012 and Internationally February 2012 at all M·A·C locations, 1.800.588.0070 and maccosmetics.com.

I think MAC has gone a little overboard emphasizing their water-based technology - whatever that may be. Whatever it is, they sure make it sound revolutionary for what is probably just a different filtration method with added minerals.

Mineralize Charged Water Cleanser

$23.00 U.S./$27.50 CDN

 Mineralize Charged Water Face And Body Lotion

$32.00 U.S./$38.50 CDN

Mineralize Charged Water Moisture Eye Cream

$35.00 U.S./$42.00 CDN

Mineralize Charged Water Moisture Gel

$37.00 U.S./$44.50 CDN

Mineralize Charged Water Revitalizing Energy

$22.00 U.S./$26.50 CDN

Will you be trying a new skincare line or regimen for the new year?